Channel Partner Recruitment

All technology companies that use a channel model face two significant challenges.
Finding the ideal partner and maintaining loyalty.
Best fit partners are found by Global Marketing Technologies through a process of developing the economic benefits message and building a profile. Global Marketing Technologies then searches out those companies that best fit the profile and arranges meetings.
The long-term success of channel relationships depends on both parties increasing revenue. In order to gain and maintain channel loyalty, technology companies must be able to create a flow of high-quality opportunities for the channel. If the channel partners find they are wasting time chasing unqualified opportunities they will quickly switch allegiance to competitors.
Global Marketing Technologies carries out lead generation campaigns for channel partners. When a contact identifies a compelling reason to adopt your solution, follow-up material can be sent out, more information gathered and a sales appointment made for the channel partner. At the same time, market intelligence can be gathered on competition or brand recognition.
This process is undertaken by our teams of mature marketing graduates, who are experienced in European account profiling and lead generation, and have the ability both to articulate complex propositions and to persuade qualified contacts to take the next step.

The benefits include:

Accelerated channel recruitment
Increased sales for both the channel and the technology company.
Increased channel loyalty.
Account profiling and lead generation information for channel management to direct and monitor channel performance.
Improved business intelligence on competition, brand recognition and levels of end user demand. This information is unfiltered by the channel and can be used by the technology company to adjust messaging, modify the product, or change the number or focus of channel partners.
Improved sales forecast by removing ‘feast to famine’ in the channel.