European Market Expansion
For solution sellers and technology companies, European market expansion is always a challenge. Companies with an established domestic market use GMT to research, test and build sales pipelines in EU markets. GMT has completed campaigns in 20 countries in Europe, including the new EU member states.
Clients include German and French companies entering other EU countries as well as US and Canadian companies new to the European market.
GMT identifies specific country issues and competition, which requires cultural sensitivity as well as language skills, so we use teams of mature marketing graduates who can speak two or more languages. Team members will have either worked in several countries or are native language speakers who are also fluent in English.
The benefits include:
- Accelerated market penetration.
- Increased sales through account profiling and lead generation campaigns in new country markets.
- Reduced risk by gathering business intelligence on specific country issues and competition.
- Reduced risk by testing new country messaging and competitive positioning.
- Reduced marketing effort by designing and testing a core European demand generation campaign, then modifying it to fit particular countries.
- European account profiling information provided for sales management to optimise use of sales resource.
- Better brand awareness through direct contact.